Using traveller research to increase demand

Travellers’ needs have changed and will continue to evolve as the world recovers from the impact of COVID-19. Find out what travellers value most when they’re booking their next holiday — and how to inspire travellers to book with you.

Flexibility when planning trips

Travellers want less effort and stress when planning future trips — and a big part of that is penalty-free cancellations. They don’t want to worry about having to cancel if necessary.

To make things easy on travellers and provide some peace of mind, we’ve added these features:

  • ‘Free cancellation’ search filter to highlight partners with free cancellation policies.
  • Traveller email alerts for upcoming cancellation windows.
  • Traveller-initiated cancellation option for bookings.
 

Cleanliness and sanitation

Cleanliness has always been important, but in the wake of Covid-19, it’s critical. Travellers want to make sure they stay somewhere that’s safe and clean. 

To ensure travellers’ safety, we’ve added these features that focus on cleanliness: 

  • Enhanced cleaning and disinfection guidelines created for partners in collaboration with government, travel industry and medical experts.
  • A ‘cleaning efforts’ section on listings so partners can showcase their enhanced cleaning measures.
  • Robust filters that designate properties with 4+ cleanliness review ratings.

Traveller and partner support

Both travellers and partners want reassurance that we’ll be there for them. To that end, we’ve made safety a top priority, as well as found ways to advocate for holiday rental owners and property managers.

  • We’re spreading the word about positive traveller experiences throughout the Covid-19 pandemic — including highlighting partners who have housed emergency workers and have offered flexibility with cancellations. Access more Covid-19 resources.
  • We launched a government affairs campaign that helped ensure government relief for holiday rental owners and property managers.

Holiday rentals closer to home

Travellers want to start planning future trips, but they’re being cautious and choosing to stay closer to home. Many travellers are looking for nearby properties and perks instead of heading far away.

We’re showing travellers how holiday rentals will continue to meet their needs. Our staycation landing page experience shows all nearby holiday rentals and is a key driver for bookings.

Unique property features

Instead of crowded and communal hotels, many travellers are looking for something more isolated. Holiday rentals may be especially attractive because they lack shared spaces.     

We’re running advertisements that showcase the benefits of holiday rentals: 

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