Our latest research shows areas of alignment—and gaps–between traveller expectations and industry perceptions.
Traveller Value Index 2023
Find out what your guests value most
Our annual Traveller Value Index reveals how traveller preferences have shifted over time. From the ongoing influence of COVID-19 to the rise of inflation, hear from both consumers and industry professionals on the factors impacting today’s traveller preferences.
Download the main report for global trends and then see insights tailored to your business in the holiday home highlight report. Select your preferred report and language on the confirmation page—available in 12 languages.
Inside the research
11,000
Consumers
1,100
Industry professionals
11
Geographic markets
Permanent preferences
The pandemic changed travel as we know it. Find out which guest preferences are here to stay—even beyond the pandemic itself.
Temporary trends
Not all pivots are permanent—some are temporary responses to an extreme situation. Certain changes—like the drop in business and international travel and heightened cleanliness standards—will soon return to pre-pandemic norms.
Fluctuating factors
Like the pandemic, some patterns remain hard to predict, and 2022 brought its own set of new challenges and opportunities. What trends are we keeping an eye on?