Watch this virtual event to learn strategies to attract guests from all backgrounds, cultures and abilities.
Top five takeaways
Travellers are placing a high importance on values-driven travel experiences. Nearly two thirds of travellers say that they are more willing to book with owners and property managers that opt for inclusive practices. Examples of inclusive practices include:
- Turn on Instant Booking: Many travellers who use Instant Booking appreciate being able to book a listing without encountering potential discrimination based on things like their name or country of origin.
- If you're not using Instant Booking, consider creating a list of standards that you review each traveller on, so that you're consistent and fair for each one.
- Include at least 25 photos and a virtual tour so that travellers can get a good idea of whether your space fits their physical and social needs.
Safety is extremely important to travellers of colour. Consider Instant Book and contactless check-in as a way to help ensure safety.
Decorate your property with ethnically ambiguous artwork and designs, to appeal to all people and groups.
Include activities from all backgrounds in your Welcome Guide and build relationships with local businesses run by people of colour.
Emphasise on your listing that all people and groups are welcome. For example, you may say ‘LGBTQIA travellers welcome’.
‘As a Vrbo host or property manager, you are the intersection of commerce and culture…’
– Evita Robinson, Founder of NOMADNESS Travel Tribe