Reach your goals with a competitive strategy

1. Stand out with rates

Your potential guests have many options when planning and booking travel—including hotels. 60% of travellers say ‘getting the right price’ is the most important feature on online travel booking sites.**

Lowering your nightly rate can be part of the picture, but keep in mind that promotions and reducing fees (such as cleaning) can also help you to attract more bookings. Also keep rates consistent across different platforms to avoid losing traveller trust and potential bookings.

Tip: entice more travellers by putting your most competitive rates on Vrbo.

Update your rates

2. Don’t let your calendar cost you bookings

Travellers can’t buy what isn’t on the shelves, so it’s important to make sure your calendar displays all your true available dates.

Make sure your availability, check-in/out days and minimum length of stay settings are accurate to help increase bookings. By keeping your calendar uniform across all channels, you can also see which booking websites bring you the most value.

Tip: the free iCal tool automatically syncs across different platforms to keep your calendar accurate and prevent double bookings.

View your calendar

3. More flexibility, more visibility

Did you know that flexible cancellation policies are the third most important priority for travellers booking holiday homes?** On average, properties with a more flexible policy see a 13% increase in booking rates and 3x more listing views.*

Eric Brown, a Vrbo host, switched to a 2-week cancellation policy and saw his volume climb from a single booking request to more than 30 in just a few weeks.

Tip: make your cancellation policy more flexible to help boost bookings and get your property in front of more travellers.

Update your policy

With these tips, you can take simple actions now to reach more travellers and help increase your bookings.

As a Vrbo partner, you’ll continue to receive suggestions on ways to improve your property listings. We’re always working to help you succeed, so be on the lookout for additional resources in the future.

_{*Expedia Group internal data 2023
**Expedia Group, Traveller Value Index 2023, Holiday Home Industry Highlights}