As travellers are visiting family and friends at this time of year, they’re also busy planning trips for next year. Taken from our research, here are the top actions you can take to defrost your listing. Get noticed as travellers get booking!
Seven tips for a seasonal holiday rental listing
Update seasonal rates
Travellers are always planning trips in advance. For example, the end of the year is usually the busiest time for booking the following year’s summer holidays. Knowing how to set rates by season can help you earn more money every season.
Post photos for the season
A family of travellers may be seeing snow outside their window, but they’re dreaming of sandy beaches, sun loungers and water toys. Show them photos of all the ways your rental is a seasonal paradise — from amenities and cosy blankets to the surrounding area — and they’ll be more likely to book with you. You can also add a virtual tour for a more immersive look at your property.
Create seasonal headlines and descriptions
Words can also be a huge help in driving potential guests to book with you. A seasonal headline like ‘Stay poolside in Majorca’ lets a sun-seeking family of travellers know that your property is ideal for next year’s summer holiday in Spain.
Showcase seasonal amenities
Stand out in more searches with photos that display amenities by season. Travellers love upgrades or extras that make your rental unique, so show summer-seekers your amazing pool. Or give winter wanderers a better feel for that cosy new fireplace.
Pro tip: exterior photos in particular — balconies, barbecues, pools, paths to the beach or ski slopes — have proven to be the most impactful.
Highlight safety by season
Reassure potential guests with safety suggestions for seasonal activities and amenities. Consider creating tip sheets, and simply post the right one to your listing when the seasons change. You can also print that list and leave it where it will be most visible for guests.
Enhance your business toolbox
Having a robust set of tools in your toolbox can help you succeed in any season. For example, you can stay connected to travellers and manage your listing from anywhere with our mobile app for owners. You can also increase your acceptance rate success with Instant Booking and iCal sync. These time-saving tools can help you increase bookings, improve your performance in search results and provide an effortless traveller experience.
Review your booking window
Many travellers make holiday plans a year in advance or more, so it’s a good idea to set your window over a year ahead of time to make sure you can capture those bookings. While keeping peak seasons and traveller booking trends in mind, choose how far in advance and how close to the stay date you’d like to accept bookings.
