Grow revenue during peak booking season with powerful pricing strategies and impactful listing descriptions. Be ready to be surprised—what might sound like small changes can have a big impact on your bottom line.
Webinar: Optimising revenue performance and listings
Top five takeaways
As more and more people begin to travel again, it’s important to ensure that you have the right pieces in place to be successful. It can be easy to succeed and outperform your competition if you are focusing on these tips for listing management.
- Optimise revenue performance. Think forward, be dynamic and stay informed to stay ahead. It’s increasingly important for today's leaders to lean into data, technology and predictive analytics to make decisions that grow revenue.
- Have at least 30 high-quality images on your listings. In North America, properties with more than 30 photos generate 63% of the revenue in bookings.
- Be thorough with your amenities. On average, travellers use seven filters when performing a search, so you want to make sure that you have all of your amenities ticked to show up in their search.
- Highlight traveller trends in your descriptions and headlines. Since flexcation (working from remote locations) is such a popular option for travellers, mention the high-speed Internet and the cosy nooks that your properties have to get work done.
- Become a Premier Host. Premier Host is a free, invitation-only programme that recognises owners and managers who consistently deliver great guest experiences. Request reviews and rate travellers on a weekly basis. A listing with one review is 13 times more likely to receive a booking, and a listing with 20 reviews has an 85% higher conversion rate than a listing with no reviews.
Nobody wants to leave money on the table. Every extra pound that you earn can help you to reinvest in the business, do renovations, acquire new properties or hire additional staff.
– Jordan Locke, Partner Revenue Performance Manager, Vacation Rentals
