Many travellers say that price is the most important factor in booking decisions. It’s good practice to regularly review how your different rates and fees are displayed, so you can stay competitive and maximise your income.
Put your best price forward
Fees
Seeing a long list of fees in your price quote could deter travellers from your listing. Consider the following when setting your fees:
- Avoid having more than one fee. Try to avoid fees that amount to more than the nightly rate.
- Build in common fees, such as electricity and admin fees, to your advertised base rate so travellers experience fewer unpleasant surprises at the final quote.
Seasonal rates
Maximise bookings by adjusting your rates during periods when demand is high or low in your market.
- Earn more by adding customised rates for peak travel times in your market or special rates for public holidays and events. Local events are a perfect opportunity to create a customised rate.
- Use MarketMaker™ to identify opportunities where it makes sense to adjust your rate so you can generate more bookings.
Discounts
Encourage travellers to book by providing weekly or monthly discounts.
- Provide an incentive for travellers to book longer stays.
- Reduce the hassle of managing turnover for shorter stays.
- Guarantee your revenue for a longer period.
