Webinar: Host strategies to boost bookings

Watch this event featuring a panel of Vrbo hosts who share insights on pricing strategies & innovative cleaning protocols to help drive more bookings.

Top 5 Takeaways

  1. The easiest way to increase vacation rental revenue is to optimize your pricing strategy. You can maximize revenue and work more efficiently leveraging rental pricing software and tools. These tools, such as MarketMaker, remove the manual pricing work. MarketMaker uses real-time insights and helps you understand your market better to reach your business goals. If you are intentional when setting your rates you will be able to drive more bookings. 
     
  2. 75% of travelers say they’re more likely to book with a flexible cancellation policy. It is the second most important factor when planning for their next trip. Vrbo recommends that partners adopt a flexible cancellation policy to align with traveler expectations and protect vacation rental owners from last-minute cancellations. Being flexible helps you appear in more searches and can increase bookings when travelers search by flexible cancellation policies. Adjust your cancellation policy and then make it front and center on your listing to capture more bookings. 
     
  3. There are new standards for keeping traveler’s safe when it comes to cleanliness. Enhanced cleaning and sanitization protocols are top of mind now more than ever. Travelers repeatedly ranked cleaning and sanitization measures as a top consideration when booking for their next trip.

    Tip: Use a commercial cleaning service for linen management, state-of-the-art equipment for sanitization & disinfecting, and contactless check-in. 
     
  4. Vrbo allows partners to show their commitment to traveler safety by advertising cleanliness protocols on their listings. Sharing these protocols with travelers helps them to envision their trip safely and book with confidence. Plan ahead and exceed traveler expectations by adding cleanliness photos, up-to-date content related to cleanliness, and all cleanliness measures taken on your listings. Travelers want clear communication before they book on what cleanliness measures are taking place before their arrival and between stays. 
     
  5. Be prepared and put your best foot forward in 2022. Use historical data to look for demand trends and patterns to inform your 2022 pricing strategies. Plan for the upcoming year by evaluating trends in your market to reach or even exceed your revenue goals.

Don’t be afraid to provide a tremendous amount of service. Whether you have 1 or 1000 properties, it is incumbent upon on us to make sure travelers have a fantastic experience and wants to come back... that’s something we all can aim to deliver.

- Ben Edwards, President​, Weatherby Consulting, LLC

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