Watch this virtual event to learn strategies to attract guests from all backgrounds, cultures, and abilities.
Top 5 Takeaways
Travelers are placing high importance on values-driven travel experiences. Nearly two-thirds of travelers say they are more willing to book with owners and property managers that opt for inclusive practices. Examples of inclusive practices include:
- Turn on Instant Booking: Many travelers who use Instant Booking appreciate being able to book a listing without encountering potential discrimination based on things like their name or country of origin.
- If you're not using Instant Booking, consider creating a list of standards that you review each traveler on so that you're consistent and fair for each one.
- Include at least 25 photos and a virtual tour so that travelers can get a good idea if your space fits their physical and social needs.
Safety is extremely important to travelers of color. Consider Instant Book and contactless check-in as a way to help ensure safety.
Decorate your property with ethnically ambiguous artwork and designs to appeal to all people and groups.
Include activities from all backgrounds in your Welcome Guide and build relationships with local businesses run by people of color.
Emphasize that all people and groups are welcome on your listing. For example, you may call out “LGBTQIA travelers welcome.”
"As a Vrbo host or property manager, you are the intersection of commerce and culture…”
-Evita Robinson, Founder of NOMADNESS Travel Tribe