Using traveler research to increase demand

Travelers’ needs have changed and will continue to evolve as the world recovers from the impact of COVID-19. Find out what travelers value most when they’re booking their next vacation — and how to inspire travelers to book with you.

Flexibility when planning trips

Travelers want less effort and stress when planning future trips — and a big part of that is penalty-free cancellations. They don’t want to worry about having to cancel if necessary.

To make things easy on travelers and provide some peace of mind, we’ve added these features:

  • “Free-cancellation” search filter to highlight partners with free cancellation policies
  • Traveler email alerts for upcoming cancellation windows
  • Traveler-initiated cancellation option for bookings
 

Cleanliness and sanitation

Cleanliness has always been important, but in the wake of Covid-19 it’s critical. Travelers want to make certain they stay somewhere that’s safe and clean. 

To ensure travelers’ safety, we’ve added these features that focus on cleanliness: 

  • Enhanced cleaning and disinfection guidelines created for partners in collaboration with government, travel industry, and medical experts
  • A “cleaning efforts” section on listings so partners can showcase their enhanced cleaning measures
  • Robust filters that designate properties with 4+ cleanliness review ratings

Traveler and partner support

Both travelers and partners want reassurance that we’ll be there for them. To that end, we’ve made safety a top priority, as well as found ways to advocate for vacation rental owners and property managers.

  • We’re spreading the word about positive traveler experiences throughout the Covid-19 pandemic — including highlighting partners who have housed emergency workers and have offered flexibility with cancellations. Access more Covid-19 resources.
  • We launched a government affairs campaign that helped ensure government relief for vacation rental owners and property managers.

Vacation rentals closer to home

Travelers want to start planning future trips, but they’re being cautious and choosing to stay closer to home. Many travelers are looking for nearby properties and perks instead of heading far away.

We're showing travelers how vacation rentals will continue to meet their needs. Our Staycation landing page experience shows all nearby vacation rentals and is a key driver for bookings.

Unique property features

Instead of crowded and communal hotels, many travelers are looking for something more isolated. Vacation rentals may be especially attractive because they lack shared spaces.     

We’re running advertisements that showcase the benefits of vacation rentals: 

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