Premier Host properties see 20% revenue increase

_{Dining Room at Timber Creek Retreat}

Ashley Kubiszyn from River Ridge Rentals manages luxury holiday rental homes in Breckenridge, Copper Mountain, and Keystone, Colorado.

She uses Vrbo’s Premier Host programme to help River Ridge Rentals maximise their revenue—especially during the off-season—through increased visibility and bookings. The programme’s value was illustrated for them when, under former Premier Partner programme rules, one of their properties lost Premier status due to some cancellations.

This unit, one of three almost-identical units in the same property, was consistently underperforming compared to the others. After analysing the issue, it was clear that the only difference was that it lacked Premier Host status in the listing. Even though it was exactly the same as the other two, it generated 20% less revenue than the others.*

_{Deck view from Pine Ridge Cabin}

Vrbo’s Premier Host programme is designed to reward partners who invest extra time, energy and care to create amazing traveller experiences. Hosts who go the extra mile are rewarded with exclusive benefits, like special badges and priority search results, to stand out to travellers and optimise their performance on Vrbo.

With the Premier Host programme, Ashley’s properties qualified for the following benefits:

• Premier Host badge tied to their profile and shown across every listing
• Access to Boost across the entire account**
• Ability to earn power-ups across all listings when a booking is accepted and when a guest completes a stay
• Premier Host designation in search results to help listings stand out to travellers
• Priority support with 24/7 access***

River Ridge Rentals also joined Vrbo's Boost programme to help make it easier for travellers to find and book their beautiful mountain homes.

Boost helps you increase your visibility with travellers when you really want to have a booking. You can increase or ‘boost’ visibility on specific Premier Host listings during a range of dates of your choosing, up to a week at a time.

Using Boost alongside the Premier Host programme can help you improve search position, conversions and impressions for your properties.

Ashley says having something like the Premier badge validates that River Ridge takes great care of their guests, provides amazing experiences and is in the top tier of properties on Vrbo. The badging conveys something that can be hard to capture in listing copy and headlines alone, and can give guests greater confidence to book.

She believes that if you want to get the most return on your investment, being in the Premier Host programme is the best way to do that. After seeing the 20% increase in results for her Premier Host properties, she says she's going to make sure that all her properties maintain Premier status in the future!*

Have questions about our Premier Host programme? This helpful article provides all the details.

_{*River Ridge Rentals data.
**Boost is launching on a market-by-market basis. If you’re a property manager who uses software to manage your listing, you must be price consistently in order to access Boost.
***24/7 support not available in Singapore, Japan, Australia or New Zealand.}