Lucio Cocchietto owns a charming property called Chilling Lakeside – a home that he calls his ‘love in life’ – on the southern shore of Lake Macquarie, Australia’s largest inland saltwater lake. A comfortable 70-minute drive from Sydney, the lake is a popular destination for families looking for a relaxing getaway.
Lucio was delighted to see a significant increase in bookings for Chilling Lakeside in 2020 and 2021, even though global travel volume was impacted by the pandemic. He found it interesting that his bookings included quite a few mid-week stays. He says it was a bit like school holidays, with travellers looking to schedule family getaways that didn’t have to involve weekend dates.
Working with his account manager, Lucio has refined his strategies over the last year to build visibility and revenue for his property and to adapt to changing market conditions.