Get ready for our professional plan

From more bookings to greater pricing control, the professional plan can be great for your business.  

Capture more bookings 

Property managers see an average booking increase of +20% with Vrbo’s professional plan, while guests see fewer fees and more transparent pricing.* 

Simplify what your guests pay 

Your guests will no longer pay a separate Vrbo traveler service fee — helping to eliminate confusion over separate charges and refunds. 

Control your pricing 

Removing the Vrbo traveler service fee gives you more control over the price your guests pay at checkout. 

Set consistent prices across channels 

Our professional plan is in line with those offered by other booking channel partners, making it simpler for you to set competitive and consistent pricing across the board.

When will my properties move to Vrbo's professional plan? 

You can work with your account manager or customer support to move your listings to our professional plan at any time before the change becomes required.  

If you choose not to move your listings earlier, we’ll move your listings to the new plan on the date listed in the email notification you received from Vrbo. 

What changes can I make to support this change? 

Most partners who have already adopted our professional plan have increased their rates to account for the shift in who is paying the Vrbo fees. We recommend working with your software provider to make any changes to your pricing. Should you wish to update pricing, we recommend you do so shortly before your properties move to Vrbo’s professional plan. 

How does this change impact my annual subscription listings? 

We’re not migrating annual subscription listings to our professional plan at this time. If you already have active subscriptions, you’ll continue to be able to renew these listings. 

Will my guests pay higher prices with Vrbo's professional plan? 

For most properties and bookings, the total fees paid to Vrbo (by you and your guest) are roughly equivalent whether you’re using pay-per-booking with a traveler service fee or our partner-fee-only professional plan. 

Property managers who have already moved to our professional plan have increased prices to maintain margin — with little or no increase to the total price paid by their guests. 

How much will I pay in commission to Vrbo? 

The commission rate is 12-15%, depending on your property’s location. You can check your Vrbo dashboard to see the commission percentage that applies to each of your listings. 

Like pay-per-booking, the commission applies to your rate and all owner fees charged through the Vrbo checkout (cleaning fees, extra guest fees, administrative fees, etc.). The commission isn’t charged on any taxes added at checkout. 

How will this impact my existing bookings? 

Any bookings made before your listings move to our professional plan will continue to pay the appropriate commission and Vrbo traveler service fee, regardless of when the stay occurs. Once your listings have moved over to the new plan, the new commission will apply to all future bookings. 

Will this change how I manage cancellations and refunds? 

Removing the Vrbo traveler service fee helps simplify refunds for your guests as you’re in control of the refundable amounts. Vrbo currently has no plans to apply a surcharge for specific cancellation options, and you won’t pay a fee to Vrbo for any cancellations that occur. 

How does this impact GST/VAT? 

GST/VAT may be charged on commission based on the local tax laws where you reside. You should ensure that you’ve provided Vrbo with your GST/VAT ID so we can calculate and apply the correct amount of tax. Please contact our support team to add your GST/VAT ID if you haven’t already done so.