Travelers want an easy way to find their perfect vacation rental, and you want to book the travelers who are best suited to your property. Our ranking system helps you do just that: connect your unique property with the travelers who will love it most.
Improve your search ranking for your vacation rental
What is ranking?
To match travelers with their perfect vacation rental, we use machine learning to understand what travelers want for an upcoming trip. Our ranking system looks at all the properties in the area, comparing amenities, number of bedrooms, location, reviews, and other criteria. Then, it ranks all properties — including yours — based on how well it fits the traveler’s needs.
This ranking is combined with an individual traveler’s preferences — including stay dates, search filters, and other personalization factors — to determine where your property shows up in their search results.
What does that mean for me?
By combining what we know about your property and what we know about a traveler’s preferences, we’re able to display your property at the top of the search results of the travelers who are most likely to book it. Here's what you can do to stand out in search results:
- Create quality content. First impressions are critical! How travelers respond to your photos, amenities, and descriptions affects your rank. Win/Loss posts in your dashboard feed can give you valuable insight into what makes or breaks your property for a traveler.
- Set competitive rates. Your rank is also informed by how competitive your rates are in your market. This doesn’t mean you need to set rock-bottom prices; rather, it means you should set prices appropriate for your property, area, and goals. Tools like MarketMaker ™ can help!
- Be strategic when charging fees. The number of fees you charge impacts your ranking, too. An ideal strategy to drive bookings is to charge minimal fees and keep them lower than your nightly rate. By following our fee-setting guidelines, you can help manage your business, increase bookings, and rank higher in search results.
- Accept and honor bookings. Responding promptly to inquiries and booking requests, accepting bookings or enabling Instant Booking , and a low cancellation rate will also help boost your market rank. These actions show our ranking system that you’re committed to creating great traveler experiences even before they book.
- Earn great reviews. Positive reviews help travelers know that you take pride in your property and that their vacation is in good hands. Four- and five-star reviews show you’re committed to your guests and can influence your rank.
