Premier Host properties sees 20% revenue increase

_{Dining Room at Timber Creek Retreat}

Ashley Kubiszyn from River Ridge Rentals manages luxury vacation rental homes in Breckenridge, Copper Mountain, and Keystone, Colorado.

She uses Vrbo’s Premier Host program to help River Ridge Rentals maximize their revenue — especially during the off-season — through increased visibility and bookings. The program’s value was illustrated for them when, under former Premier Partner program rules, one of their properties lost Premier status due to some cancellations.

This unit, one of three, almost-identical units in the same property, was consistently underperforming compared to the others. After analyzing the issue, it was clear that the only difference was that it lacked Premier Host status in the listing. Even though it was exactly the same as the other two, it generated 20% less revenue than the others.*

_{Deck view from Pine Ridge Cabin}

Vrbo’s Premier Host program is designed to reward partners who invest extra time, energy, and care to create amazing traveler experiences. Hosts who go the extra mile are rewarded with exclusive benefits like special badges and priority search results to stand out to travelers and optimize their performance on Vrbo.

With the Premier Host program, Ashley’s properties qualified for the following benefits:

• Premier Host badge tied to their profile and shown across every listing
• Access to Boost across the entire account**
• Ability to earn power-ups across all listings when a booking is accepted and when a guest completes a stay
• Premier Host designation in search to help listings stand out to travelers
• Priority support with 24/7 access***

River Ridge Rentals also joined Vrbo's Boost program to help make it easier for travelers to find and book their beautiful mountain homes.

Boost helps you increase your visibility with travelers when you really want to have a booking. You can increase, or “boost,” visibility on specific Premier Host listings during a range of dates of your choosing, up to a week at a time.

Using Boost alongside the Premier Host program can help you improve search position, conversions, and impressions for your properties.

Ashley says having something like the Premier badge validates that River Ridge takes great care of their guests, provides amazing experiences, and is in the top tier of properties on Vrbo. The badging conveys something that can be hard to capture in listing copy and headlines alone and can give guests greater confidence to book.

She believes that if you want to get the most return on your investment, being in the Premier Host program is the best way to do that. After seeing the 20% increase in results for her Premier Host properties, she says she's going to make sure all her properties maintain Premier status in the future!*

Have questions about our Premier Host program? This helpful article provides all the details.

_{*River Ridge Rentals data
**Boost is launching on a market-by-market basis. If you’re a property manager who uses software to manage your listing, you must be price consistent in order to access Boost.
***24/7 support not available in Singapore, Japan, Australia, or New Zealand}