The top 14 ways to drive reservations and revenue in 2021

Within this report, we have one goal: deliver actionable strategies that help you drive reservations and revenue in 2021. To uncover these strategies, we conducted research with 16,000 travelers across eight international markets.

Download the report now to learn how to stand out and unlock new business in 2021 and beyond.




International markets


Key ways to drive reservations  

How travel is rebounding

75% of travelers told us a vacation in 2021 would make them happier than a new smartphone. Learn where travelers plan to visit in 2021, and how their view of travel and accommodation has changed.

What travelers want while searching and booking

Travelers ranked “a drivable destination” as the top choice for their next vacation. Learn what factors travelers weigh when booking travel, what destinations appeal to them most, and how you can stand out from the crowd.

What travelers want while preparing for their trip

87% said it would be helpful to receive information from their hotel or vacation rental prior to check-in. Learn what information guests want from you pre-trip, and how proactive communication inspires great reviews.

What travelers want for a great stay

77% of travelers said properties must have key technology amenities if they are to book a stay. Learn what technology guests look for, how to expand your guest experience to serve more travelers, and why reviews are more important today.

Discover what travelers want this year


Get the report now



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